Also in 2005, Ferg started his own line, Devoni Clothing. died of kidney failure in 2005, days before FergвЂ™s 17th birthday, he designed T-shirts for stars like Teddy Riley and Heavy D and logos, like the one he created for Bad Boy Records. And in January, Gucci opened a studio with the Harlem fashion legend Dapper Dan, who worked with FergвЂ™s father and is close enough with the rapper to refer to him as his nephew.Д«efore Mr. Virgil Abloh, Kanye WestвЂ™s longtime creative director, was tapped in March as the artistic director of menвЂ™s wear at Louis Vuitton. The conglomerate LVMH MoГ«t Hennessy Louis Vuitton recruited Jay-Z as a brand ambassador for its Hublot watches in 2011, and in the years since, it has been rewarded with hundreds of bars, from his songs and othersвЂ™, testifying to the status of its brands. In working with him, the jewelry brand follows other luxury brands that have sought to reupholster their stuffy brand images by collaborating with luminaries of the hip-hop world. вЂњI show them my world, they show me their world.вЂќ вЂњI feel like we open up doors for each other,вЂќ he said of Tiffany. But in collaborating with him, Tiffany has aligned itself with a princeling of Harlem fashion who aims to honor the legacy of his father, the designer Darold Ferguson Sr., by out-accomplishing him.Дuring a recent interview at The Blue Box Cafe at the Tiffany flagship store on Fifth Avenue, Ferg was frank about the mutual interest driving the partnership. Ferg, 29, is not yet a megastar nor the most famous artist in the ASAP crew (that would be Rocky).

This month, he became the first male rapper to appear as a spokesman for Tiffany & Co., the luxury jeweler. They cost him about $200 to make he sold them for about $700 a piece.ДЄ decade later, Ferg, born Darold Ferguson Jr., is hawking pricier gems. Harley would create the bases for Ferg, who would then add Swarovski crystals and sell the pendants. He would sketch designs of characters like Bart Simpson and Mega Man, then hand the drawings over to Earl Harley (also known as вЂњ Harley, the buckle manвЂќ). When ASAP Ferg was still a teenager in Harlem, he started making crystal-studded pendants.

Asap ferg fashion 2015